NATICK, MA — Bed Bath & Beyond Unveiled the latest phase of its new, nationwide Bed Bath & Beyond + The Container Store retail format, and one of its two Massachusetts locations will be in Natick.
"The new format is designed to better serve the unique needs of local customers, creating a more connected home shopping experience and strengthening Bed Bath & Beyond's role as a trusted home destination within the neighborhoods it serves," Bed Bath & Beyond said in a media release.
Chestnut Hill was the other Massachusetts town to get one of the 22 new Bed Bath & Beyond + The Container Store shops.
"The first 22 locations will begin welcoming customers to the new format immediately, with additional stores scheduled to convert over the coming several weeks as the company continues its nationwide transformation," the release said.
"The rollout follows the successful launch of the company's first co-branded store in Texas and represents the next step in Bed Bath & Beyond’s Everything Home strategy, a vision to create the most comprehensive ecosystem of products, services and solutions for the home while building deeper connections with customers at the local market level," according to the release.
"This isn't a retail experiment. It's the beginning of a completely new model for home retail," Bed Bath & Beyond President Amy Sullivan said in the release.
"We're bringing together two brands customers already know and trust and making them even stronger together," Sullivan said. "The same organization expertise customers have always loved from The Container Store now sits alongside the breadth, value and inspiration of Bed Bath & Beyond.”
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