Apparel Store Roots Opens In The Natick Mall

From Roots: Roots (“Roots Canada” or the “Company”) (TSX: ROOT), the authentic outdoor lifestyle brand with a rich heritage and portfolio of premium apparel, hand-crafted leather goods, footwear, and accessories, unveiled today its 4,000-square-foot ‘Roots Cabin’ store to the public at Natick Mall. The first of its kind in the United States, and one of just five in North America, the ‘Roots Cabin’ offers an enhanced retail experience that brings the brand to life.

Initially inspired by the rugged beauty of Algonquin Provincial Park, in Canada, Roots has been uniting cabin and city for nearly 45 years with a philosophy that clothes should feel as good as they look. With its new retail location, Roots is bringing enduring style and comfort to Natick Mall shoppers and introducing a selection of premium apparel, hand-crafted leather goods, footwear, and accessories.
“We are excited that consumers in the Greater Boston area will now be able to access Roots in three different locations as well as online,” said Jim Gabel, Roots President and CEO. “Our ‘Roots Cabin’, opening in Natick Mall, underscores our dedication to innovative design. Natick Mall shoppers will be able to engage with the distinct character and heritage of Roots, while interacting with our products in a visually stimulating and socially connected environment.”
The ‘Roots Cabin’ store creates a unique shopping experience. The award-winning design evokes the comforts of a modern cabin, bringing to life Roots style. Design features include: a customization shop where consumers can create their own custom leather bags and jackets; fitting rooms with artwork featuring iconic New England landscapes; a comfortable lounge to read about the history of Roots and browse extended inventory through roots.com; and a celebrity art wall displaying images of many famous Roots brand ambassadors over the years.
On June 30, Roots will open another store in the Greater Boston area. Located at MarketStreet Lynnfield, the approximately 5,000-square-foot store will contain many similar elements to the Roots store at Natick Mall. In addition, on June 15, Roots opened its first-ever brand activation center on Newbury Street, a 3,250-square-foot gallery-style retail space dedicated to a sensory shopping experience where consumers can engage with the brand through sight, sound and touch while learning about the origins and heritage of Roots.
About Roots
Established in 1973, Roots is an authentic outdoor lifestyle brand with a rich Canadian heritage and portfolio of premium apparel, leather goods, accessories and footwear. Roots delivers products to customers through its store network, online platform and international partnerships. As of May 5, 2018, Roots integrated omni-channel footprint included 117 company retail stores in Canada, three legacy company retail stores in the United States, with two new Boston area stores opening in June 2018, 112 partner-operated stores in Taiwan, 30 partner-operated stores in China and a global e-commerce platform. Roots Corporation is a Canadian corporation doing business as “Roots” and “Roots Canada”.

Social Media: Facebook – facebook.com/roots; Instagram – @RootsCanada; Twitter – @RootsCanada
Hashtags: #RootsCabin; #RootsStyle

Photo courtesy of Roots