Ben & Jerry's New Flavor Is More Than Just Ice Cream; It's a Movement

NATICK, MA—This time, the ice cream's getting political.

Be empowered, with ice cream. Jerry Greenfield, co-founder of Ben & Jerry's, is dishing out free scoops of the company's latest flavor, Empower Mint, at an event in Natick this weekend.

Greenfield attends a meet and greet at Natick's Scoop Shop from 3-4 p.m. on Saturday, June 4.

As part of Ben & Jerry's new campaign, "Democracy is in Your Hands," Greenfield chats with fans while scooping the ice cream.

According to a spokesperson, Empower Mint was created to "raise awareness about the divide between two historically and intrinsically connected issues: the movement to expand voter access and voting rights, and the movement to get big money out of the political process."

Photo submitted