Word of the Day - blatant

blatant

/ˈbleɪt(ə)nt/
adjective
1 (of bad behaviour) done openly and unashamedly.
1.1 Completely lacking in subtlety; very obvious.

Origin
Late 16th century perhaps an alteration of Scots blatand ‘bleating’. It was
first used by Spenser as an epithet for a thousand-tongued monster
produced by Cerberus and Chimaera, a symbol of calumny, which he called
the blatant beast. It was subsequently used to mean ‘clamorous,
offensive to the ear’, first of people (mid 17th century), later of
things (late 18th century); the sense ‘unashamedly conspicuous’ arose in
the late 19th century.

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Street signs are not subtle. Their purpose is intended to be obvious, even blatant. In spite of that some people seem to think this one means, "Slow down...a little...then goose it!", blatantly scoffing at the intent.