Word of the Day - denote

denote

/dɪˈnəʊt/
verb
[with object]
1 Be a sign of; indicate.
1.1 Stand as a name or symbol for.

Usage
Connote does not mean the same as denote. Whereas denote refers to the literal,
primary meaning of something, connote refers to other characteristics
suggested or implied by that thing. Thus, one might say that a word like
mother denotes ‘a woman who is a parent’ but connotes qualities such as
protection and affection

Origin
Late 16th century (in the
sense ‘be a sign of, mark out’): from French dénoter or Latin denotare,
from de- ‘away, thoroughly’ + notare ‘observe, note’ (from nota ‘a
mark’).

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"Bleach" denotes the chemical sodium hypochlorite, but it connotes "clean".