conspicuous
Pronunciation: /kənˈspikyo͞oəs/
adjective
1 Standing out so as to be clearly visible: he was very thin, with a conspicuous Adam’s apple
1.1 Attracting notice or attention: he showed conspicuous bravery
Origin
mid 16th century: from Latin conspicuus (from conspicere 'look at attentively', from con- (expressing intensive force) + spicere 'look at') + -ous.
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It is amazing that in spite of being big, red, covered with flashing lights, people seem surprised when the fire truck roars up behind them. Being conspicuous in every way is apparently not enough for a fire truck to take attention away from texting while driving. It is neat to see the semi-conscious driver jump when the air horn blasts, though.
