Famous Filene's "Running of the Brides" Hits Newton Friday

This Friday, a number of brides-to-be will line up outside Newton  in the early morning hours, ready to find their dress at a bargain price.

Fair warning: these ladies will have their game faces on.

The annual "Running of the Brides" event will take place at the Newton Filene's Basement this Friday, Oct. 28 from 8 a.m. to 9 p.m. 

The event, which features gowns at a discounted price, involves crowds of women and their helpers -- sometimes a team of helpers -- combing through racks to find the perfect dress.

Here are a few tips for women planning to head to the event Friday, courtesy of the Running of the Brides website:

Before you go:

• Recruit your team and assign jobs.

• Create team unity by wearing something matching -- for example hats, t-shirts or headbands.

• Tear out pages from bridal magazines or print styles from online wedding gown sites to show your team what you're looking for.

The day of the sale:

• Dress smart -- wear a sports bra or swimsuit so you can change in and out of gowns anywhere in the store.

• Leave your handbag at home or pack light for the day.

• Please, don't wear make-up. White shows everything.

• The sale starts at 8 a.m.; so if you want to be one of the first through the doors, plan on arriving well before then.

• Not everyone wants to deal with the 8:00am rush. Starting around 11:00am you’ll see dresses going back on the racks and the scene will be calmer.

• Be considerate. Once you decide you don’t like a dress, put it back on the rack. It just might be someone else’s dream dress.