Newton-Based Business Allows Customers to Barter with Retailers

Looking to find a deal on a high-price product, but too nervous to negotiate a price in person? A new, Newton-based website can help. 

Netotiate is an online service that allows consumers to compare product prices online and make offers to merchants. According to an article published yesterday in the Boston Herald, the new website launched yesterday. 

Each customer offer is made anonymously, the Herald says, and the merchant is limited to three counter-offers, which must be presented all at once. 

Co-founders Amir M. Farhi and Karen Zimmerman started the company in 2011, according to the Netotiate site. While the business is headquartered in Newton, its research and development is based in Tel-Aviv, Israel.  

According to the Herald article, there are 15 merchants currently on board with the Netotiate site and another 12 will be coming on board in the near future. 

For the full story, check out the Boston Herald article here.