Newton To Celebrate Small Business Saturday

NEWTON, MA — This weekend is Small Business Saturday. Although relatively new, the annual holiday shopping tradition encourages folks to buy local ahead of the big gift shopping season. With giant shopping holidays like Black Friday and Cyber Monday ruled by the big guys, this is an effort to help keep mom and pops in business.

American Express founded the day in 2010 to help small businesses get exposure during the holiday season, when they might be otherwise overlooked.

The idea is that with so many people buzzing around the holidays as they look for those perfect holiday gifts, it is important to support local small businesses that rely on their neighbors in order to continue prospering and building the local economy.

Check with your other favorite local business and Chamber of Commerce for any "Small Business Saturday" promotions, discounts, or events. And click on this map below to head to the interactive merchant map below to see where participating shops are:

For more info, visit: https://www.americanexpress.co...

Photos by Jenna Fisher/Patch Staff