PRIMARK UNVEILS FIRST U.S. STORE IN BOSTON'S DOWNTOWN CROSSING

BOSTON — Primark, one of Europe’s leading fashion retailers, today opened its Downtown Crossing flagship, the brand’s first location in the Northeast, following a ribbon-cutting celebration led by Mayor Martin J. Walsh.

The store, located at the corner of Summer and Washington Streets, furthers the ongoing revitalization of the Downtown Crossing neighborhood and adds a new dimension to the newly restored Burnham Building. Primark brings a fresh option to the neighborhood for shoppers of all ages seeking womenswear, menswear, children’s clothing and homegoods, all at value-for-the-money prices.

“I’m thrilled to officially welcome Primark to Boston,” said Mayor Walsh. “Primark will bring jobs and increased economic activity for our residents and visitors, and we are grateful they chose Downtown Crossing as the site of their first Northeast location.”

“We have eagerly anticipated this day for some time and are honored to have experienced such an incredible level of support from the community and local leaders,” said Paul Marchant, chief executive officer of Primark. “We truly could not imagine a more fitting location for our first U.S. store than this neighborhood and building, which both carry such a storied retail history.”

Primark’s Downtown Crossing store spans four floors across 77,000 square foot of selling space. The open and bright space features a modern design that incorporates the historic building’s original elements, including exposed brickwork and terracotta ceilings. The spacious store is designed for optimal convenience and comfort with 73 cash registers, 84 fitting rooms, 530 mannequins and busts to encourage wardrobing. There is also a 1,000 sq. ft. trend room showcasing the latest designs immediately upon entry. The opening of this location also brings 590 new permanent jobs to the area.

“The planning of our Northeast entry, as well as the careful design of our Burnham Building flagship, has been a labor of love and we are thrilled to introduce the Primark experience to Boston,” said Jose Luis Martinez de Larramendi, President of Primark U.S. “In addition to our signature ‘amazing fashion, amazing prices,’ we’re committed to providing exceptional service through our customer promise of an easy, caring and fun experience, a value that will be a focus both in Boston and as we continue to grow.”

Primark’s Downtown Crossing store hours are 8 a.m. to 9 p.m. Monday through Thursday, 8 a.m. to 9:30 p.m. Friday and Saturday, and 10 a.m. to 9 p.m. Sunday.

In addition to Boston, Primark has announced plans for another seven stores across the Northeast, including one at the King of Prussia Mall, Pa., which is due to open in late November 2015. Upcoming planned stores include standalone mall locations in Burlington Mall (Burlington, Mass.), Danbury Fair (Danbury, Conn.), Freehold Raceway Mall (Freehold, N.J.), South Shore Plaza (Braintree, Mass.), Staten Island Mall (Staten Island, N.Y.) and Willow Grove Mall (Willow Grove, Pa.). Primark also opened its distribution center in Bethlehem, Pa. on Sept 3.

About Primark
Primark is one of the largest clothing retailers in Europe, offering customers quality, up-to-the-minute designs at value-for-money prices. It has 292 stores and employs over 62,000 people in the UK, Republic of Ireland, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France and the U.S. Primark, which is a subsidiary of Associated British Foods plc, was founded in June 1969 in the Republic of Ireland. In 2006, Primark opened a store in Madrid, Spain, its first in Continental Europe, and now operates from 11 million square feet of selling space across ten countries. Primark has been ranked a Leader by the UK’s Ethical Trading Initiative since 2011, and in 2014 Greenpeace’s Detox campaign recognized Primark as a leader on the issue of chemicals management.

For more information, visit Primark.com or follow @Primark on Facebook, Twitter and Instagram.