3 Postcard Marketing Strategies for Small Business Owners

Before mailing your next postcard campaign, consider the following marketing tips:

• Don’t “sell” from postcards; rather, lead the reader to take action such as visiting a specific website landing page, calling an 800 number, stopping by your location, or sending an email.
• Professionally design your postcards – BUT, not too professional or you'll look overpriced.
• Be as personal as possible. Use names whenever possible. “Dear Phil”, “Dear Nurse”, "Dear Educator."

A prospect must hear from you at least seven times a year for your business to remain top-of-mind. These seven touch-points can be a combination of any advertising vehicle, including: postcards, email, phone call, Facebook post, tweet, etc. Keep in mind that postcards have a higher chance of being seen than a post, email or tweet. The latter three get lost amongst all the chatter and/or sp-m.

Check out my comprehensive and free postcard marketing ideas & resources checklist at my website, http://www.sharronsenter.com.

Share your postcard marketing tips in the comments section below. Help other small businesses grow.