North Reading Youth Soccer Partners with Positive Coaching Alliance

North Reading Youth Soccer Association (NRYSA) has established a partnership with Positive Coaching Alliance (PCA) to ensure a positive, character-building experience for all youth athletes in NRYSA programs. PCA (www.PositiveCoach.org), a Stanford University-based non-profit organization, conducts workshops for coaches, organizational leaders, and parents involved in schools and sports organizations serving five-to-18-year-old athletes. PCA also provides workshops for high school athletes.

“Working with hundreds of youth sports organizations around the United States, PCA has developed practical tools and guidelines to help youth athletes, their coaches and parents get the most out of sports,” Mike Kellogg, Director of Development, NRYSA . “We recognize the tremendous opportunity for character-building sports offers for today’s youth, so we are embracing PCA’s Double-Goal Coach® model, where winning is one goal and teaching life lessons is the second, more-important goal.”

“We are delighted to partner with North Reading Youth Soccer Association,” said PCA Executive Director Jim Thompson. “Together, we’ll strive to help their youth athletes take a positive approach to pursuing victories in athletic competition and in life.”

The workshops are scheduled to begin March 26, 2015. For information about the dates and locations, please contact Mike Kellogg.

About Positive Coaching Alliance

Founded as a non-profit within the Stanford University Athletic Department in 1998, Positive Coaching Alliance (PCA) is committed to providing all youth and high school athletes a positive, character-building youth sports experience. To that end, PCA has conducted more than 10,000 live group workshops nationwide for more than 675,000 youth and high school sports coaches, parents, student-athletes and school/organizational leaders. Through workshops and companion online courses, PCA has impacted more than 4.5 million youth.

PCA’s partnership network includes more than 1,700 youth sports organizations, cities and schools. In 2012, PCA will conduct roughly 1,200 live, group workshops across the U.S., while assisting tens of thousands of other individuals via online courses at www.PositiveCoach.org.

PCA workshops and courses strive to establish these prevailing models in youth and high school sports:

· The Double-Goal Coach®, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports

· The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing

· The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

PCA has the support of elite coaches and athletes on a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson.

About North Reading Youth Soccer Association

North Reading Youth Soccer Association is a 501(c)(3) non-profit community organization established to provide a volunteer-driven program to promote the growth and development of the young soccer players in the Town of North Reading. The association offers a variety of programs including intramural and town travel programs. Our programs works to promote a fun, fair, and safe environment that maximizes participation and improves soccer skills, sportsmanship and character of our local youth.

The organization provides soccer training and recreation for over 1500 players, ages 4 to 18. Each weekend in the fall and spring over 50 teams are playing in games. In addition many of the parents within the community are actively involved as coaches, assistant coaches, or referees. The association is managed by a Board of Directors who is elected at the annual general meeting in November.

North Reading Youth Soccer association is affiliated with the Massachusetts Youth Soccer Association (MYSA) and the Essex County Youth Soccer Association (ECYSA).

For more information about NRYSA, please visit www.nrys.org.