When Will McDonald's Start Serving Breakfast All-Day in Norton?

By LAUREN TRAUT (Patch Staff) and SUSAN PETRONI (Patch Staff)

McDonald’s across America, including locations in Norton, will begin offering breakfast all-day starting next month.

Franchise owners voted to begin offering all-day breakfast starting on Oct. 6, as a way to reverse slumping sales and traffic.

The McDonald’s all-day breakfast menu will include McMuffin sandwiches, biscuit sandwiches, hotcakes, yogurt parfaits, oatmeal and hash browns, according to a press release.

Richard Adams, a former McDonald’s franchisee turned consultant, said McDonald’s had told franchisees that all-day breakfast would lure 200 extra customers a week per restaurant, reported the NYT.

With availability in 14,300 U.S. restaurants beginning Oct. 6, the fast food giant hopes to boost sales that have been flailing for three years, Wall Street Journal reports. Consumers for years have been requesting the company extend breakfast past 10:30 a.m., and executives have tested the idea in select markets since March, said McDonald’s USA President Mike Andres.

“This is the consumers’ idea. This is what they want us to do,” Andres told WSJ. “That’s why I think this could be the catalyst for our turnaround.”

But the change won’t come without its kinks, such as franchisees needing to add extra grills or adjust processe for food preparation, to ensure for instance that items with eggs aren’t cooked on the same grills as those used for burgers. To simplify during the shift, the chain will offer a limited number of core items, including sausage burritos, hot cakes and, in some places, Egg McMuffins or biscuit sandwiches.

The company believes the change could rev sales; revenue in 2014 fell 2.4 percent to $27.44 billion, and net income declined 15 percent to $4.76 billion—the first time in more than 30 years that both measures declined in the same year, WSJ reports.