PEABODY, MA — Peabody has launched a new mass-notification system called Peabody Alerts, replacing the city's longtime alert provider with a platform that officials say will deliver faster public safety notices and community updates.
The city said it partnered with Regroup on the new system, which sends messages through calls, texts, emails and other channels.
The platform is intended to help residents stay informed, connected, and prepared, while also reducing overall costs.
Residents will receive an introductory call on Tuesday from Mayor Ted Bettencourt.
The city said anyone who receives that call is already enrolled in the notification system. Residents who do not receive the call are not yet registered, according to the city.
Residents can sign up, update their contact preferences, or opt out at any time. The city said people can do that here or by texting PeabodyAlerts to 58339.
"We take the safety and well-being of our residents very seriously," Bettencourt said. "A dependable notification system is essential — not only in emergencies, but also for keeping people informed about meetings, events, and issues that impact our community.
"This new partnership with Regroup gives us the tools to reach residents instantly and ensure that everyone has the information they need to stay safe, prepared, and engaged."
The city is encouraging residents to register for alerts so they can continue receiving time-sensitive information and other updates. Peabody Alerts is meant to support communication during emergencies and routine community matters alike.
After the April 28 introductory call, residents can continue managing how they receive notifications through the city's website or by text, based on the information provided in the city's announcement.
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Peabody, MA Patch
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