Direct Public Relations - Show Me the Money. Cranberry Country Chamber sponsors workshop, October 21.

Tired of advertising and marketing that creates work, cost and NO results?

The Cranberry Country Chamber of Commerce and Rockland Trust are sponsoring a workshop that outlines, step by step, how to create an on-going public relations (PR) campaign that generates a steady, predictable stream of new customers. Set for Tuesday, October, 21, 8 a.m. – 9 a.m., the Direct Public Relations – Show Me the Money workshop will be led by Steven V. Dubin, founder of Plymouth, MA-based PR Works and veteran journalists and marketer.

The seminar is free and will be held at Massasoit Community College’s Middleboro campus located at 49 Union Street, Middleboro Center, 02346. Seating is limited and reservations can be made at www.CranberryCountry.org, or by calling the Chamber at (508) 947-1499.

Dubin is a contributing author to “Get Slightly Famous”, a book about becoming a celebrity in your field and attracting more business with less effort and “Tricks of the Trade”, the complete guide to succeeding in the advice business.

The workshop outlines how PR is the most cost effective marketing tool available to small to mid-market businesses. But what are the strategies and tactics to maximize PR? If you are a solopreneur or a mid-sized company, you HAVE to make your budget work extra hard. How do your harness that power?

This workshop will give participants the keys to unlock FREE media coverage from both regional and trade/niche press; leverage LinkedIn discussion groups to motivate targeted, massive audiences; create Constant Contact E-newsletters that entice prospects to “take the next step”; fully use newly revitalized Facebook advertising platform to flush out new business; blog to boost search engine optimization (SEO) and drive the right traffic to your website; and wake up your website to turn visitors into customers.

PR Works has coined the phrase “Direct Public Relations”. Previously seen as largely an unquantifiable “image” tool, PR Works has launched a new approach to PR that emphasizes direct response. What are the techniques in making eliciting a response from PR? What are examples of this approach? How do you measure results?

PR Works was founded 24 years ago as a traditional public relations firm and has since evolved into a full slate of PR and marketing services to help small to mid-sized companies maintain visibility and expand sales. The company provides a wide expanse of public relations services, including strategic PR planning, social media strategy involving LinkedIn, Facebook and Twitter, web development, e-newsletters, video and sales collateral development.