Dr. Sarah Russo and SAC App will sponsor launch party for September 4 edition of Reality Show Dating Naked

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Contact: Jim Farrell, PR First, 781-681-6616, jfarrell@prfirst.com

S.A.C. App™ creator Dr. Sarah Russo to sponsor premiere party for “Dating Naked” contestant Mikey P September 4 in Philadelphia

BOSTON and WHITMAN, MA, Issued August 28, 2014…Dr. Sarah Russo, Boston area pharmacist and creator of The S.A.C App™ (www.thesacapp.com), a health app and sexual activity calendar used in iPhones and Androids, will have the chance to promote her new product on a national stage September 4 in Philadelphia, with actor/musician Michael Pericoloso (Mikey P), a contestant on the hot new reality show, “Dating Naked.”

Pericoloso has invited Dr. Russo to sponsor his premier party for his episode on the new TV show, which will take place September 4 at the Bamboo Bar in Philadelphia. She will have the chance to introduce the S.A.C APP™ to the estimated crowd of 500 who will attend the launch party. Mikey P, a music artist with the Philly-based hip hop/pop band DaCav, collaborated earlier this year with fellow “Dating Naked” cast member/music artist Stephanie Qutmiera and music artist Travy to write a song inspired by the show, called “Naked.”

“Dating Naked” is a new VH1 reality series that allows men and women to explore the complex world of dating in a very different setting. The series began airing weekly in July; it is set in a remote location in Panama and hosted by Amy Paffrath.

Mikey P’s event on September 4 will bring family, friends and fans together in a private venue to see his appearance on the reality show.

“Our app is aimed directly at the dating market, and what better opportunity could there be to promote it than at a premier party for this popular new dating show,” said Dr. Russo. She added, “Mikey P is an up and coming, popular star and we’re thrilled that he is giving us this chance to introduce our app to the Philadelphia market. And of course we’re happy to have the chance to help celebrate with him and congratulate him on his successes in TV and the world of music.”

About The S.A.C. App™

The S.A.C. App™ (Sexual Activity Calendar) is an app developed by Dr. Sarah Russo and Sarahbellum LLC, with several distinct purposes, all healthcare-related. The S.A.C. App™ allows the user to securely store and update personal health and wellness information by using it with an iPhone or Android. There are provisions within the app for users to store their healthcare insurance cards, prescription and medication information, including immunizations and allergies, so that in the event the user reaches the pharmacy and does not have the information on his/her person, the phone will be a means to provide this critical information. The app additionally features a sexual activity calendar that allows users to track sexual contact and personal details. The calendar portion of the app can be used for individuals in the dating market, recently divorced, or on college campuses, to keep track of sexual activities and preferences. If an individual contracts a sexually transmitted disease, or if an individual has an unplanned pregnancy, the interactive calendar can provide vital information and enable the individual to determine who needs to be contacted in such a situation. It is also used by individuals who are trying to conceive to keep track of optimum dates and times. Launched earlier this year, the S.A.C. App™ can be downloaded on iTunes and GooglePlay for an introductory price of .99. Interested individuals can download the app in the ITunes store and Google Play or go to www.thesacapp.com website and use the QR codes to quickly access the S.A.C. App™. Additionally, the App can be found by accessing either of these links: https://itunes.apple.com/us/app/s.a.c/id843272978?ls=1&mt=8

https://play.google.com/store/apps/details?id=com.socialmeds.med. For additional information on Sarahbellum LLC, or the S.A.C. App,™ please visit www.thesacapp.com, or reach developer Dr. Sarah Russo by e-mail, thesacapp@gmail.com