Please register in advance. Call 508.830.1620. Held at 134 Court St., Plymouth
Google 101:
Find out more about Google's products and services; Get Found Online, Attract Customers, Market Intelligence, and Office Productivity.
Find out what's happening in Plymouthfor free with the latest updates from Patch.
This workshop with cover:
- Facts about Google
- Search Engine Anatomy
- Search Engine Optimization Basics (SEO)
- Google Places Listing and Optimization
- Google Analytics Overview
- Google AdWords Introduction
- Office Productivity - Google Apps Overview
Find out what's happening in Plymouthfor free with the latest updates from Patch.
Google AdWords:
Delve deeper into the marketing capabilities of Google's fee base products. Adwords 101 lays the groundwork for successful marketing campaigns. Attendees leave with a better understanding of how the AdWords system works, how the campaigns should be structured, and how keyword lists and ads are developed.
This workshop will cover:
- Introduction to online advertising & Google AdWords
- Types of online advertising
- Basics of pay-per-click advertising
- How do decrease your Adwords Costs!
- Features, Benefits, Basic terminology
- Understanding how Google charges for Adwords
- Finding and implementing keywords and search terms
- How to make your campaign relevant
- Optimizing your quality score
- How to define and meet your online marketing goals
