LiveWires Presents: We Are Market Basket

Mon, May 23, 7:00 pm @ 49 Pleasant St. Reading

Can the 99% take on the 1%? Can Main Street stand up to Wall Street? Can working class heroes unite against corporate greed and win? Yes! Join us as journalist Grant Welker presents all the twists and turns in the dramatic DeMoula’s Market Basket corporate fairy tale.

After long-time CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company’s workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn’t walk far. At huge protest rallies, they were joined by loyal customers—leaving stores empty. Suppliers and vendors stopped deliveries—rendering shelves bare. Politicians were forced to take sides. The national media and experts were stunned by the unprecedented defense of an executive. All openly challenged the Market Basket board of directors to make things right. And, in the end, they prevailed.

Following the talk Welker will sell and sign copies of his book: We Are Market Basket: The Story of the Unlikely Grassroots Movement that Saved a Beloved American Business.