Bluebikes To Bring Back Rainbow-Colored 'Proud Bikes' For June

SALEM, MA — Greater Boston riders, including those in Salem, will see the return of Bluebikes' rainbow-wrapped "Proud Bikes" during Pride Month, with each ride helping raise money for LGBTQIA+ health care.

Blue Cross Blue Shield of Massachusetts, the title sponsor of Bluebikes, said 100 Pride-themed bikes will be available across the Bluebikes system from June 1 through June 30.

Subscribe

The fleet includes 50 classic bikes and 50 ebikes. For every ride taken on a "Proud Bike" during June, Blue Cross will donate $1 to Fenway Health, up to $10,000.

Once that amount is reached, Bluebikes operator Lyft will match the initiative with an additional $1 per "Proud Bike" ride, also up to $10,000.

"We're excited to mark Pride Month with the return of 'Proud Bikes,'" said Jeff Bellows, vice president of corporate citizenship and public affairs at Blue Cross Blue Shield of Massachusetts. "As the state's largest private health plan, we're committed to supporting the diverse communities we serve. This initiative is one way we're continuing to advance health equity, and we’re honored to once again partner with Fenway Health to help broaden access to inclusive, affirming care."

Fenway Health said the campaign will help support its work serving the LGBTQ+ community.

"We appreciate the continued, meaningful efforts Blue Cross is making to support the health and well-being of the LGBTQ+ community," said Dana Lyford, Director of Development at Fenway Health. "This initiative will once again help fund our essential care, education, and advocacy work. We’re grateful for our ongoing partnership with Blue Cross and encourage everyone to take a ride on a Pride-themed Bluebike during Pride Month."

Lyft also pointed to the campaign's broader message around access and disparities in care.

"Our collaboration with Blue Cross for Pride Month is a powerful way to continue raising awareness of health care disparities facing the LGBTQIA+ community," said Dom Tribone, Head of LUS Market Operations. "We are proud to once again support Fenway Health, an organization providing critical care and services, and to contribute to their vital mission through the Proud Bikes initiative."

Operated by Lyft, Bluebikes is municipally owned by 13 cities and towns in eastern Massachusetts and jointly managed by the cities of Boston, Cambridge, Everett, Salem and Somerville, along with the town of Brookline.