Local Company Takes Aim At Target For Local Pride Shirts

Image via Sully’s Facebook page

Boston Pride shouldn’t be outsourced to New York, according to Peabody based sports apparel company Sully’s.

On Monday, the company took out a full-page color ad in the Boston Herald taking Target to task over their “Local Pride” t-shirts designed by New York City designer Todd Snyder.

“Outsourcing our pride to NYC? We couldn’t stand for it,” Sully’s Facebook page stated.

The ad also took Target to task for their shirt’s design looking very similar to the shirts Sully’s has been selling for a decade.

“We are big fans,” the letter states. “Your stores have everything anyone could need, all under one roof, and we were thrilled when we heard you’d opened a store next to Fenway Park. But when you recently launched your “Local Pride” line of Boston themed t-shirts, our fans took note. They told us that our trademark “Green Monstah” t-shirt, which we’ve sold for ten years, was now available at Target, but missing the Sully’s Brand logo.”

According to Boston Magazine, representatives from Target are looking into the issue.

The Salem- and Lowell-based owners of Sully’s are urging their fans to share their open letter to Target.