Salem Teen Brews Up Artwork For Peabody Coffee Company's Halloween Roasts

SALEM, MA — A Halloween tradition of collaboration between a Salem teen artist and small business owner and a Peabody craft coffee roaster returns this year, with Little Salem Shop's Georgia Wrenn designing the labels for three Atomic Roasters' holiday blends.

She first designed a label for the Peabody coffee roaster, with Witch City roots, when she was 9 years old in 2020. Seven years later, she now has a Front Street storefront selling shirts, jewelry and other gifts featuring her artwork, and this year she designed the labels for Atomic's Witch City, Witch House and Black Velvet blends.

• Art Of The Brew: Salem 11-Year-Old Designs Atomic's 'Witch City' Label

"Coffee is a community business and art is the same way, and that connection is the whole reason the collaboration exists," Atomic Roasters Content Manager Dana Jensen told Patch. "With the 400th on top of Haunted Happenings, this is going to be the biggest October Salem has had, and she's on Front Street in the middle of it."

The release of the blends was Aug. 31, with a portion of every bag sold going toward Wrenn's college fund.

Georgia — whose artwork has more than 6,500 followers on the Instagram account "Georgia Made This" — is the daughter of Sully's Brand founder Chris Wrenn, whose shirts celebrating Boston sports fandom have dotted the Massachusetts landscape for more than two decades.

Georgia began sketching designs of her own when she was 6 years old — first selling her own skull-, ghost- and pumpkin-adorned "Georgia's Monsters" shirts from a lemonade stand in Salem. Those shirts sold out to tourists in a weekend, with her family ordering a reprint as part of the Sully's Brand collection.

She quickly gained an independent following with her "Made by a Salem kid" collection amid a residency on Salem's Artists' Row leading up to the opening of the Little Salem Shop at 12 Front Street in 2025.

This year's labels include a ghost label for Witch City — the original, light roast Halloween seasonal, with notes of orange, cocoa, and juice.

Her Halloween Witch House design is for the house blend medium roast.

The best-selling Black Velvet dark roast features Georgia's black cat design.

Witch City cold brew is also available in cans.

More about Georgia's Little Salem Shop can be found here.

Purchase the brews at Atomic Coffee Roasters of Peabody here.

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