In "The Responsible Company," Patagonia's Vincent Stanley (co-authored with Yvon Chouinard) draws on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Named by Fortune in 2007 as the coolest company on the planet, Patagonia has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. This exceptionally frank account recounts how the company and its culture gained the confidence to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.
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