Proverb Chosen For The Community Builders Brand Refresh

BOSTON – Proverb, an independent branding and design agency was recently chosen for a brand refresh of The Community Builders Inc, (TCB) a Boston –based non-profit real estate owner and developer, according to Daren Bascome, Managing Director of the award winning firm.

Working with Community Builder’s Vice President of Communications and Fund Development, Stephanie Anderson Garrett, the assignment for Proverb was to create an updated image for The Community Builders that would replace the outdated, unwieldy and generally un-loved logo associated with the company, according to Bascome.

“We wanted to improve the scaling of the current logo as well as give an update to the outdated font and color scheme of the company. The logo was difficult to read and had both type and punctuation issues. We wanted to build trust and credibility for TCB, help them stand out from the crowd and dovetail with the strategic plan and Website redesign underway. I think we were able to accomplish all of that, and more,” added Bascome.

“Proverb helped us elevate our brand with an authentic voice and beautiful design,” said Garrett. “We collaborated to create a digital presence that resonates with our audiences and advances our mission. Proverb has been a terrific partner.”

The Community Builders, Inc. (TCB), www.tcbinc.org, is one of America’s leading nonprofit real estate developers and owners. Our mission is to build and sustain strong communities where people of all incomes can achieve their full potential. We realize our mission by developing, financing and operating high quality housing and implementing neighborhood-based models that drive economic opportunity for our residents. Since 1964, we have constructed or preserved hundreds of affordable and mixed-income housing developments and secured billions of dollars in project financing from public and private sources. Today, we own or manage 11,000 apartments in 14 states. We are headquartered in Boston with regional hubs in Chicago and Washington, D.C.

Proverb is a Boston-based branding and design agency that helps innovative clients achieve market strength through sound strategy and human-centered design. Proverb has become a sought-after partner for companies and organizations seeking to connect with smart, sophisticated consumers in unexpected ways. Past and current clients of the agency include The Bozzuto Group, BlackRock, Museum of Fine Arts, Unitarian Universalist Association and Biogen. More information: www.truthmadesimple.com,

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