‘Your Smile Is Your Best Fashion Accessory’

You may not think of it this way, but ‘Your Smile Is Your Best Fashion Accessory.’

That was the theme of the American Association of Orthodontics ‘pop-up fashion event,’ a kickoff event of New York City Fashion Week 2016. ARCH Orthodontics’ Dr. Andrew Chase and Dr. Robert Chavez are long-time AAO members. ARCH operates 9 offices from Boston to Cape Cod.

The event was designed to align healthy, beautiful smiles with the buzz surrounding Fashion Week. Some 44,000 daily visitors came to the Shops at Columbus Circle in the Time Warner Center to explore latest fashion, beauty and health products. Attendees received fashion pointers from InStyle magazine’s celebrity trend expert. The excitement extended nationwide due to the AAO's collaboration with InStyle Magazine. Fashion conscious readers across the country learned about the life-long benefits of a healthy, beautiful smile.

Dr. Chase says, “For 42 years, ARCH has promoted our belief that your smile is, indeed, your best fashion accessory, and that a great smile helps people of all ages to improve their health, appearance and self-confidence. Our team enjoys the challenges and the excitement of giving patients a new look and a new outlook.”

InStyle has been featuring announcements about ‘Your Smile is Your Best Fashion Accessory’ on its website, instyle.com. The AAO featured event information at https://www.mylifemysmile.org/fashion-week-event.

Among celebs attending Fashion Week were Martha Stewart, Snoop Dogg, Nikki Taylor, Spike Lee, Demi Lovato, Pamela Anderson, Whoopie Goldberg and Courtney Love.

ARCH, the Official Orthodontist of Miss Massachusetts, offers courtesy discounts and no-interest financing to families of military personnel, veterans and municipal employees in the towns where they have offices. To schedule a no-obligation appointment, call 1-800-28- SMILE, email: smilemaker@archorthodontics.com or visit www.archorthodontics.com . By Stanley Hurwitz / stanhurwitz@gmail.com