LATEST UPDATE: Bruins Gear: Black and Gold Fever

The swarm continues at Olympia Sports at the Swampscott Mall.

Assistant Manager Nancy Swecker said at 3 p.m. that the store has black Stanley Cup champs T-shirts and other Stanley Cup shirts including Tim Thomas shirts.

New deliveries of Bruins merchandise will continue through the weekend.

The store has sold out of the white locker room T-shirts but more are expected.

Swecker does not know what to expect for the Bruins white locker room hats.

She does not know if she will receive any of the white hats.

On Thursday morning, 15  customers surrounded Olympia Sport’s doors an hour before the Swampscott Mall retailer opened.

And later in the day, after the store sold out of the highly sought after locker room hats and T-shirts, customers started lining up inside the store for an anticipated second shipment.

Alex Glover was first in line at 4:20 p.m. and bought two hats for $28 a pop and two shirts.

His buddy Shawn Borders was a beneficiary of Glover's patience Borders was at work and unable to stand in line but he still got a hat thanks Glover.

"That is what you call a good friend," Borders said.

Michelle Hennigar is what you'd call a good mom.

She was the last person in line at the store.

The line stretched from the checkout counter to the entrance then formed a buttonhook and extended along the wall.

That was about 7 p.m.

She was hoping for a shot to buy hats for her two sons, ages 13 and 17.

She works near the TD Banknorth Garden in Boston and bought the boys hats and shirts this morning but they were the wrong style.

"They wanted locker room white Stanley Cup hats," she said. They wanted the locker room T-shirts, too.

One hundred dollars later she was in line at Olympia.

The store would sell out of the second shipment, said Swecker.

Working the checkout with three other employees.

That was Hour 10 for Swecker.

At 9 a.m. fans were eager to sweep Bruins Stanley Cup championship gear from he store's shelves.

Rabid, might be the better word, said store employees. Every $28 locker room hat and $20 T-shirt got swept away.

“When the truck arrived with the boxes, they just swarmed,” Swecker said in an earlier at the store, about noon.

Employee Erin Deary said the phone had been ringing nonstop since the store opened.

Another truck was due to arrive at 1 p.m. with T-shirts.

A shipment of hats were expected at 6 p.m.

Most in demand were the locker room hats.

An array of Stanley Cup championship stuff is on the way. Magnets, pennants, pucks, mini goalie sticks to name a few.

The store still has standard — non-championship — Bruins wear in stock.

Among the customers at the shop this morning was Rick Lariviere.

He was still emotionally high from last night’s 4-0 win over the Canucks.

He watched the game with his two boys, ages 3 and 7. They traveled to Boston this morning to the Banknorth Garden pro shop.

Lariviere owns a company that supplies stores with snacks. He has been stopping at sporting good stores along his snack route to find Stanley Cup gear for his kids. 

The places have been mobbed, and swept clean of the prized merchandise, he said.

Today, the Swampscott Olympia about made it’s daily sales quota within an hour.

Actually, considering the opened an hour early, they made it before their usual opening time.

Customers were trying to strike deals there.

One lady was in a panic and offered to give a clerk her credit card number ahead of time for a transaction to be completed as soon as the championship attire arrived.

They can’t do that, the clerk said.

The response had been so overwhelming the assistant manager hoped for a small slowdown.

Just so they could catch their breath.