New Hire at Trinity Partners to 'Dive Further Into Patient Insights'

Trinity Partners, a global life sciences consulting firm based in Waltham, announced on Wednesday that it has welcomed Nason Russ, PhD, as a Senior Consultant in its Primary Market Research (PMR) Group.

In this new role, Nason will help biopharmaceutical clients to characterize buying processes and treatment landscapes, employing projective techniques to uncover underlying drivers of behavior.

Nason brings Trinity diverse industry experience with Fortune 500 and multi-national organizations spanning a range of industries, said the announcement.

Prior to joining Trinity, Nason was a Senior Consultant at C1 Consulting where he worked closely with pharma and biotech clients to help them value and prioritize market opportunities and launch new brands. Before that he worked at Roger Green & Associates, TNS Global, and Hase Schannen Research Associates after beginning his career at The Vanderveer Group. Nason received his BA in psychology from Rutgers University, and went on to receive his PhD in clinical psychology from Virginia Tech.

“Nason’s background in clinical psych provides him with a unique ability to facilitate discussions with all key stakeholders, garnering insights beyond that of a typical moderator,” said Aparna Deshpande, principal at Trinity Partners, in an announcement. “This is a particularly important skill since his interviews gather deeper and more relevant insights into not just clinical and rational behaviors but the underlying emotional drivers behind behaviors.”