NickersonPR’s King & Nickerson to Keynote Associated Subcontractors of MA (ASM) “Marketing Boot Camp for Contractors”

What: Join Lisa A. Nickerson, Principal, NickersonPR, and Matthew King, Managing Director of Creative Services, NickersonPR to learn how the right marketing and branding can strengthen your construction firm and help you compete and win business in a hyper-competitive market. Nickerson and King will discuss why a well-conceived marketing plan is critical to long-term success, the importance of a strong brand, what makes marketing materials work and the importance of having an online presence. To register for the “Marketing Boot Camp for Contractors,” please visit: Marketing Boot Camp for Contractors

Who: Lisa A. Nickerson is the founder and principal of Nickerson People Relations LLC (PR). Nickerson maintains a strong commitment to the real estate industry and is a member of ULI, NAIOP, IFMA, and sits on the Board of Directors for Housing Families Inc. and SIOR New England as Communications Chair. Matthew King, Managing Director, Creative Services, NickersonPR, is a highly creative and multitalented Graphic Designer, who has worked in the real estate industry for nearly two decades, specializing in visual communications.

NickersonPR is an award winning public relations and marketing firm with extensive experience in the real estate and A/E/C industries. At NickersonPR, it's not public relations, it's people relations. NickersonPR understands that people expect more personal relationships today as our world moves at a furious pace to connect people and businesses with the touch of a button.

When: Wednesday, January 22, 2014 from 4:00 – 6:00 p.m.

Where: Newton Marriott Hotel 2345 Commonwealth Ave, Newton, MA 02466

Media Contact:

Alexandra Henry

PR Manager, NickersonPR

617-500-7966

Alexandra.Henry@nickersonpr.com