Does Your Social Media Marketing Have A Voice?

Does your social media marketing have a voice? If so, is it being heard?

Are you sending out a loud and clear message to your target market or are you confusing them with mixed messages? Whether you are a small company or a large organization, it is extremely important that the voice (philosophy) of your business is heard. The message needs to be clear. Maybe your CEO can set the pace?  Or an individual in your corporation that possesses independent opinions and happens to be the one driving the businesses’ direction? If your CEO or small business owner does not have the time to truly commit to being part of the online community, it is best to hire a marketing specialist or seek a professional marketing firm to manage this task. Whatever person or firm you select, select one now.

NO PRESENCE in the social media community equates to having an abandoned one.

Your business will do well to engage daily with visitors to your online platforms. Responses to unsatisfied customers in which you can offer resolution, daily updates regarding your products and services . . . your presence must be known and felt. Should you fail to engage with negative online feedback, you are in essence endorsing what is being said by saying nothing at all.

Social media is a great opportunity to learn about your customers.

A good strategy when developing your voice is to research where your prospects are spending their time online. When you know where to find your online customers, finding your social media voice also means understanding what message they want to hear.  Various social media networks have reputations. Make sure that your ‘brand’ is in alignment with the reputations of social networks you wish to engage. If you are a high end clothing boutique that caters to those with liquid funds, a social media platform that focuses on cheap deals in fashion may not be in your best interest.

Social media allows for building awareness for products and services, and forging deeper relationships with customers.

You can utilize social media as a marketing platform to share information regarding special discounts and promotions. You can also gauge how your company is performing based on survey feedback.  Whatever objective you wish to achieve with your social media marketing, the number one rule is to engage and engage often. You exist because your clients chose you. Show your appreciation and loyalty to them but being proactive to their needs. You might also want to offer incentives in your social media to your loyal followers as a thank you for their patronage. After all, with the internet there is always a competitor next door who is happy to take over any business you might let slip through the cracks!

So work on those vocal cords by:

• Establishing WHO will be your social voice.
• Researching your customers buying and decision-making trends.
• Understanding your brand.
• Promoting your brand while engaging your clients.

Start with these basics and your message will be on the road to ‘being heard’.

Accomplished business development specialist and search engine marketing addict. Fifteen years of experience using analytic and design skills to assist clients with developing innovative online marketing programs that are as aesthetically pleasing as they are effective.