Come on Down! Boch Honda Hiring For New Westford Dealership

Boch Honda is aggressively seeking salespeople for its new dealership on Route 110 scheduled to open for business in early April.

The "Boch Honda West" location will employ about 100 people. The company has been advertising jobs on Facebook and Twitter.

The dealership will be huge. It sits on about 20 acres and has room for nearly 500 cars. Its offices are 55,000 square feet.

A Boch spokesperson did not immediately return a request for comment.

As with any new, huge business, the Boch dealership has been met with mixed reaction. Town officials see it has important for the town's economy, since the dealership will contribute new jobs and tax payments. And company owner Ernie Boch Jr. last year presented a $100,000 check to the town for traffic improvements in the area.

But some residents are concerned it will mar Westford's small-town, suburban feel. Some have complained to the Board of Selectmen that the dealership's sign will be too big and bright.