Puma Kicks Off Second Year Of Project Pink

Hot on the heels of the Women’s World Cup, Puma is looking to use the stars of the female soccer world for a good cause.

Puma, which has its North American headquarters on Lyberty Way in Westford, announced the kick off of its 2011 Project Pink project, an initiative that seeks to use the celebrity of various women’s soccer stars such  to help spread awareness and raise money for breast cancer research.

The project, now in its second year, seeks to expand its efforts with a variety of expanded activities and events, particularly focused around Women’s Professional Soccer, a U.S based professional women’s soccer league.

“We’re so proud of the remarkable athletes and young fans who supported Project Pink in 2010,” said Tara McRae, PUMA North America’s vice president of marketing.  “The donation we made at the end of the season is a true testament to their passon. We’re excited to build upon that enthusiasm alongside our roster of athletes.”

The initiative, which has spawned a line of pink themed apparel, has also created a buzz even beyond the world of women’s professional athletics.

“I’m truly excited for the opportunity to work on this season’s Project Pink initiative,” said “Vampire Diaries” actress Nina Dobrev. “I love that it truly empowers young women to get involved and make a difference.”