Business & Tech
Amherst Store Keeps Nostalgia Alive In Age Of Social Media
When you walk into the Mass Vintage store, it feels like a lot like the '80s and '90s.

AMHERST — At a time when online retailers are forcing brick and mortar stores to close, something different is happening near the University of Massachusetts. In downtown Amherst, a new shop with an old feel just opened its doors. And it all started on a former student’s Instagram feed.
When you walk into the Mass Vintage store, it feels like a lot like the ’80s and ’90s.
The walls are adorned with former sports stars like Bo Jackson and Larry Bird and Champion sweatshirts remain a top brand.
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