WORCESTER, MA — The Worcester Railers Hockey Club has hired a new Senior Director of Marketing, the team announced Friday.
The Worcester-based club said Joey Goldstein will assume the role effective immediately. The Railer said he most recently worked with the Kraft Group and the Blue Square Alliance Against Hate as Sports Partnerships Manager, collaborating with professional sports teams and leagues to combat hate nationwide.
The news comes just a few days after the Railer announced a new president. David Aitken assumed the role after former president Kim Golinski's departure.
Goldstein is returning to Worcester, where the team said he began his sports career in 2013 as Community Development Coordinator with the Worcester Sharks, after graduating from UMass-Amherst. He previously worked as an intern for the Sharks before joining the organization full-time.
“I’m incredibly excited to return to Worcester, where my career first began,” Goldstein said, according to the news release. “It truly feels like a full-circle moment. I’m grateful to be back in a community that means so much to me and I’m energized by the opportunity ahead. The Worcester Railers have built a strong foundation, and I’m excited to help elevate the organization’s marketing efforts and push the fan experience to new heights.”
Before his most recent job, Goldstein spent more than 10 years in the American Hockey League in marketing and community relations, according to the team release.
From 2021 to 2024, he served as Director of Marketing for the Iowa Wild, where the Railers said he oversaw advertising, promotions, game presentation and social media. The Wild were named AHL Marketing Department of the Year after the 2022-23 season and received Marketing Campaign of the Year the following season.
From 2015 to 2020, Goldstein worked for the San Jose Barracuda in marketing and fan development roles, according to the release. The Railers said one of his notable accomplishments there came after the 2015-16 season, when he helped forward Ryan Carpenter win AHL Man of the Year recognition for community efforts.
“Joey's skills and abilities have come a long way since he first started with Worcester Professional Hockey 13 years ago,” Railers Chief Operating Officer Michael G. Myers said. “He comes to the organization at a time where we have built a lot of momentum as a recognizable brand in our community. We are eager to see him expand our footprint in Central Massachusetts to another level.”
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