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Worcester Schools Launches Athletics Social Media Initiative

The district introduced a new Instagram account dedicated to student athletics on Tuesday.

WORCESTER, MA — Worcester Public Schools has launched a new social media initiative aimed at expanding coverage of student athletics across the district.

The district introduced a new Instagram account dedicated to student athletics on Tuesday. The new account, which you can find here, was debuted through a collaboration between its Athletics and Communications departments.

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The account will feature student-athletes, teams and programs at Worcester middle and high schools.

The school district said the account will show game highlights, student-athlete profiles, team accomplishments and photography, along with other updates from across WPS.

The initiative also includes a new Student Athletics Ambassador Program. Students recommended by their schools' athletic liaison staff will be able to gain experience in sports media, including photography and videography.

The district is encouraging student-run team accounts to tag @WorcesterSchoolsAthletics or invite the account to collaborate on posts so team updates and accomplishments can be shared with a broader audience.

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