CommCreative adds Sallie Allen, Dina Reiss, and Catherine Troutman to growing team

CommCreative, a leading, unified marketing agency partnering with clients in the high-tech, healthcare, energy, retail, and financial services industries, today announced the addition of three industry professionals to the agency’s creative, marketing, and public relations teams. Sallie Allen of Worcester joins the creative department as creative director; Dina Reiss of Holliston will lead the project management department as a director; and Catherine Troutman of Norfolk will serve the strategic communications team as an account manager.

“I know the varied talents and experiences of these professionals will serve our agency well,” said Bob Fields, president of CommCreative. “Our goal is always to ensure our clients receive exceptional marketing and creative services, and I am confident that Sallie, Dina, and Catherine will contribute to the success of our agency.”

As creative director, Sallie Allen will both help oversee and actively engage in all aspects of the agency’s creative product. From concept through execution, she is charged with maintaining the agency’s high standards for creative excellence. A writer by discipline, Sallie will also contribute significantly to copy and content. Prior to CommCreative, she worked at the VIA agency in Portland, ME.

Dina Reiss, director of project management, will identify and implement process controls to supervise workflow at CommCreative. Dina has 15+ years of experience in project planning, resource management, and workflow organization and previously worked at Arnold Worldwide and Cramer Marketing in MA.

Catherine Troutman, account manager on the strategic communications team, is responsible for developing and managing strategic public relations and social media campaigns. She will also assist with content development and agency marketing. Catherine previously served as an independent consultant and has 10+ years of marketing, social media and public relations experience with leading Massachusetts-based retailers including BJ’s Wholesale Club, Ocean Spray Cranberries, and Dunkin Brands, Inc.