Green Meadows Farm Appoints Rob Patton to CMO

Green Meadows Farm (Green Meadows), a cannabis company owned and operated by the Patton family and based in the heart of Southbridge, announced the appointment of Robert Patton to Chief Marketing Officer (CMO). In this role, he leads all sales and marketing activities, including overseeing the development of creative, marketing and communications; dispensary efforts that generate in-store revenue; community engagement; and wholesale activities, including both the procurement of partner products to be sold at the Green Meadows dispensary as well as cannabis produced by Green Meadows to be sold at other Massachusetts cannabis companies.

“In every role I’ve been in, my mission has been the same: enhance the two-way relationship that exists between a brand and its consumers,” said Patton. “I’m thrilled to be able to lean into my experience leading marketing teams across organizations of various sizes and industries to operationalize our customer and community engagement and ensure this next chapter of the Patton family legacy reaches its full potential. Our success will not only be measured by revenue, but more importantly, customer trust, community service, organic agriculture and education, and veteran advocacy.”

In addition to his role as CMO, Patton is an owner and co-founder along with his father and CEO, Bob Patton; brother and COO, Chris Zawacki; and brother and investor, Tom Zawacki. He has held senior leadership positions at several digital and traditional marketing firms, most recently serving as the vice president of strategy for Data Axle. There, Patton established and led the digital marketing agency, which grew in revenue far exceeding revenue goals and forecasts over his three-year tenure. He also led business development opportunities in partnership with internal and external stakeholders to deliver best-in-class customer-centric data and technology solutions.

Over the course of his career, his clients have ranged from startups and small enterprises

to Fortune 100 companies. Previous client relationships are wide-ranging and have included brands and performers such as Aetna, Cigna, Discover Financial Services, American Express, Volkswagen, Mazda, Electronic Arts, Taylor Swift and Justin Timberlake. These diverse experiences contribute to Patton’s ability to create a sophisticated marketing infrastructure that positions the company for continued growth, while also maintaining the necessary agility in this still nascent market.

Patton earned a Bachelor of Arts in political sciences and government from Bates College.