Business & Tech

Two National Lifestyle Brands Opening In Shops at Blackstone Valley

The Millbury shopping center is adding to its portfolio of more than 40 stores with the yoga and eyewear brands.

MILLBURY, MA — The region's largest and only outdoor shopping center will add stores featuring two well known lifestyle brands, according to the owner.

The eyewear brand Warby Parker will open in the Shops at Blackstone Valley later in 2024, the brand's first store in Massachusetts west of Natick.

The yoga retailer lululemon also recently arrived at Blackstone Valley — also the only standalone lululemon store west of the Natick Mall.

The Shops at Blackstone Valley also in recent years added an LL Bean store and the region's only Crumbl Cookies location.