TikTok-Famous Cookie Shop Opening Central MA Location

MILLBURY, MA — The nation's fastest-growing cookie chain will open a new store in Millbury on Friday, offering a weekly rotating smorgasbord of treats that have gone viral on TikTok.

The Crumbl location at the Shops at Blackstone Valley in Millbury is the sixth so far in Massachusetts, but the first in the state west of Route 128. The company has grown rapidly since its founding in 2017 with 455 franchise location across the nation, according to the company's website. Part of that growth came from videos posted on TikTok and other social media apps.

Crumbl rotates its cookie lineup each week, and has amassed a bank of about 170 different flavors.

For its first few days in Millbury, the store will serve six types: graham cracker cookie with honey and Teddy Grahams; molten lava cookies with oozing hot fudge; a classic peanut butter cookie; a limeade cookie; plus white chocolate chip and milk chocolate chip. The company posts each new weekly lineup on social media each Sunday.

The Millbury Crumbl is open Monday to Thursday 8 a.m. to 10 p.m., and Friday and Saturday 8 a.m. to 12 a.m. The Friday grand opening starts at 8 a.m. and runs until midnight