PopUp Bagels Debuts Latest MA Location

HADLEY, MA — An increasingly popular bagel chain has debuted its latest Massachusetts location.

PopUp Bagels, the bagel shop best known for its hot whole-bagel and schmear concept, has officially opened at the Mountain Farms shopping center in Hadley on Friday. The store marks the brand's first Western Massachusetts location.

PopUp Bagels serves hot, unsliced bagels with a rotating selection of schmears. The Hadley location offers plain, everything, poppy, salt and sesame bagels, along with plain and scallion cream cheese, salted butter, brown sugar cinnamon butter and limited-edition spreads.

The bagel chain, which began in Westport, Connecticut in 2020, operates four other Massachusetts locations in Boston's Seaport neighborhood, Somerville, Cambridge and Wellesley.

More Additions Coming To Mountain Farms

Along with the bagel shop, Mountain Farms is also expecting a Wonder location. The food hall offers mix-and-match chef-inspired meals from different restaurants across the country, and is available for dine-in, pickup, and delivery.

The additions follow the late-summer opening of Dave’s Hot Chicken, which serves Nashville-style hot chicken tenders and sliders.

The shopping center, which is located on Route 9 near Interstate 91, includes Whole Foods Market, Panera Bread, Jersey Mike’s and 110 Grill. The shopping center has also recently added J.Crew Factory, Warby Parker and HomeGoods, according to the property.

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