Worcester Joins Pow! Wow! International Mural Festival

WORCESTER, MA—Action! Worcester announced that POW! WOW! Worcester, a celebration of art and culture, will take place Aug. 26 to Sept. 4. The event is expected to draw more than 10,000 people in the week leading up to Labor Day, announced organizers.

POW! WOW! Worldwide, a producer of international mural festivals, will make Worcester its first ever
East Coast festival.

"The weeklong festival known as POW! WOW! Worcester will appeal to a diverse audience," said the release, "with multiple styles of murals, providing local and international artists with a wide array of local building facades to design. Ancillary events will take place throughout the city and include an artist talk, art fundraiser, musical performances and an outdoor celebration with a centralized hub in downtown Worcester."

As part of the objective to activate underused spaces throughout the City of Worcester, between 8 and 12
walls have been selected and approved to be curated and painted by different artists from around the
globe. In search for those artists, POW! WOW! Worldwide became a larger part of the dialogue.

”POW! WOW! is a global network of artists who organize international festivals that celebrate art, music, culture and creativity,” said Che Anderson, project manager for the City of Worcester, in a statement. “We confirmed their commitment to our mural festival during a trip to POW! WOW! Hawaii in February and with their help we will establish POW! WOW! Worcester as a marquee event in the region, having significant economic impact and cultural tourism.”

“While Action! Worcester will serve as the operator of this non-profit event, the local organizing committee
is comprised of passionate members of the local business, creative and collegiate community,” said Kyla
Pacheco, Director of Operations at Action! Worcester, in the release. “POW! WOW! brings an
international reputation and talented artists from around the world while the local working group will
manage all operations of local efforts from preparation through execution, including marketing,
sponsorship and community collaboration.”

Jasper Wong, founder and creator of POW! WOW! Worldwide said, “It’s one of our goals at POW!
WOW! to help beautify cities with murals throughout the world. We've been in Hawaii, Long Beach,
Taiwan, Hong Kong and Japan. Worcester is another great addition and we're excited to put up amazing
murals around the city."

For more information about POW! WOW! Worcester, the murals and events taking place the week of the festival, please visit www.powwowworcester.com