LAFCU earns national marketing award for YOU DO YOU campaign

LAFCU has earned national recognition for its YOU DO YOU digital advertising campaign, which breaks from traditional financial advertising to celebrate individuality and encourage consumers to pursue their financial goals on their own terms.

The campaign received a bronze award in the digital advertising category of the 2026 Marketing Association of Credit Unions (MAC) Awards, a national competition recognizing excellence in credit union marketing.

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Rather than leading with interest rates or financial products, YOU DO YOU puts people at the center of the message, recognizing that everyone's financial journey is different. The upbeat, music-driven campaign features relatable characters and bold visuals across video, social media, digital billboards and other digital platforms.

Developed in collaboration with Harvest Creative, the campaign was designed to extend beyond a single commercial, using a consistent, recognizable creative approach that can be adapted across multiple financial products and digital platforms.

"We wanted to create something that felt different from traditional financial advertising — something that celebrated people rather than products," said Kellie Swiger, LAFCU head of creative. "YOU DO YOU reflects our belief that financial success isn't one-size-fits-all. It's about connecting with people as individuals and showing that LAFCU supports the goals that matter to them. Having that creativity recognized nationally is especially rewarding."

The MAC Awards honor outstanding creativity, strategy and effectiveness in credit union marketing nationwide. The 2026 awards were presented Sept. 17 in Scottsdale, Arizona.

View the YOU DO YOU campaign video here.