UPDATED—A New Identity: Bloomfield Hills High School Logo Revealed

Future Bloomfield Hills High School students have selected a new logo to represent them beginning in the fall of 2013.

"I think it's very bold, it stands out a lot, and it will look a lot more fierce on a jersey than the others," said Maryam Hashim, who will be part of graduating class of 2019. She was among nearly two dozen students from kindergarten through 10th grade that modeled T-shirts, sweatshirts, cell phone covers and even a Snuggie donning the new logo during a special ceremony Monday morning at the Doyle Center.

The design was among three finalists that students voted on over several weeks through the district's internal Internet-based communications system. It was designed by Bloomfield Township resident Jon Schofield, who is the father of three future high school students in the district, BHS spokeswoman Shira Good said. Schofield was not at Monday's event. He will be honored at an upcoming school board meeting and is slated to have a plaque memorializing the design on display at the high school.

Faced with declining enrollment and surging overhead costs, the district opted to merge and high schools in the fall of 2013 late last year. Next week, district voters will decide on a $59 million bond proposal to house all students in a partially-new and partially-renovated Andover campus.

Of Interest: See Bloomfield Patch's High School Consolidation Topic Page for prior coverage of this issue.

The selection follows similar students votes for the Black Hawks name and new school colors; purple, black, and silver. Black Hawks, envisioned as a bird of prey, was the overwhelming choice with 51 percent of the overall student vote, school officials said.

Though official numbers on the logo vote weren't available Monday, Andover Principal Rob Durecka said turnout among his students was about 50 percent, and even higher in the middle schools. The selected logo was the clear favorite, he said.

"This definitely created a buzz in the building because it's a new identity for them, and for half of our buildings in the district," he said.

Eigth Grader Aaron Schreur, who was "lucky enough" to wear the lone Black Hawk Snuggie of the group, said he felt his classmates made the correct choice.

"The Snuggie itself is pretty soft, but this logo definitely looks good and feels good," said Schreur, who represented the class of 2016 with Kelly Wester during Monday's runway-style fashion show.

He said he also among the students who felt a degree of pride and satisfaction knowing that he had a part in creating the new identity.

"I'm glad we have a say because it's going to be our school," he said. "This will be a big part of our (high school) experience, and that will change our whole lives. So, it's a pretty big deal."