Facial Yoga's the NEW Craze for Losing Wrinkles - But Be Prepared to Look Ridiculous!

Face yoga has already won devotees among the forever-young-looking celebrity crowd, with Gwyneth Paltrow and Jennifer Aniston said to be big fans. It's the brainchild of New York yoga teacher Annelise Hagen, who teaches it at the swanky New York Health & Racquet Club.

But it's never too soon to start putting your face through its paces, and Hagen says that striking face yoga poses daily helps to keep your skin "more elastic, less saggy and deliver a more glowing, youthful complexion".

There's no set routine to face yoga as you can do ten minutes a day to target specific areas, or an hour-long anti-ageing routine once a week, topped up with ten-minute sessions when you moisturise your face at night.

Either way she promises fast results, with sags smoothed away and lines ironed out within three weeks. Too good to be true? There was only one way to find out.