Neighbor News
Birch Run Premium Outlets Continues More Than Pink® Initiatives
More Than Pink® Initiatives with Susan G. Komen® to Reduce Breast Cancer Deaths in the U.S. by 50 Percent by 2026
Birch Run Premium Outlets today announced its Spring 2018 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate at least $1 million each year in 2017 and 2018, more than 170 participating Simon Malls®, The Mills® and Premium Outlets® nationwide will once again be participating in a range of fundraising activities during the months of April and May.
“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Enna Allen, Simon’s Vice President of Brand Management.
From April 14 to May 20, visitors to Birch Run Premium Outlets will be able to participate in a variety of programs to help support Susan G. Komen. Planned activities include:
Discount Card Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Pass, available at Guest Services, providing 25 percent off one item at participating retailers. All Discount Card donations go to Susan G. Komen.
Susan G. Komen® Visa® Simon Giftcard®: Customers can purchase a More Than Pink Visa Giftcard at Guest Services or the Mall office. Simon will donate $1 for each More Than Pink Giftcard sold to Susan G. Komen. The giftcard is available for purchase year-round.
Race for the Cure®: Race for The Cure® events will take place across the U.S. with local Simon teams participating to support the local Susan G. Komen Affiliates. Simon encourages shoppers to join in by locating and registering for an event near them by visiting www.raceforthecure.org/Simon.
About Birch Run Premium Outlets
Located just minutes from Frankenmuth, Birch Run Premium Outlets is a top destination for unbeatable savings on popular brand name retailers, including Adidas, Bath & Body Works, Columbia Sportswear, Express Factory Outlet, Levi’s Outlet Store, Nike Factory Store, Pottery Barn, The North Face, and Under Armour. For additional information regarding the 145-store center visit, premiumoutlets.com/birchrun
About Simon
Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE:SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales. For more information, visit simon.com.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $956 million in research and provided more than $2.1 billion in funding to screening, education, treatment and psychosocial support programs, serving millions of people in 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.