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New Once Upon A Child® Opens in Brighton

New Resale Store Provides Venue for Local Families to Buy & Sell Gently-Used Children's Items

Brighton (November 26, 2018) – Local parents now have a place that not only puts cash back into their pockets, but sells gently-used children’s clothes, shoes, toys, equipment and more for less! A favorite with families, the new Once Upon A Child® in Brighton opens November 29.

Located at 8675 W. Grand River Ave in Brighton, the new Once Upon A Child is part of a unique national recycling retail chain that specializes in merchandise for infants to pre-teens. The store buys and sells quality, gently-used children’s apparel, shoes, books, baby equipment and furniture, and more.

The grand opening celebration takes place on Thursday, November 29 and continues through Sunday, December 2.

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  • $10 gift cards for the first 25 people in line
  • Raffles every day at 1 p.m.
  • 6-8 p.m. Saturday- Bed Time Pajama Party with 25% off pajamas and books
  • 2 p.m. Sunday- Special visit from Santa with free photo opportunities for families

“Our store fills a distinct niche in the retail market,” said Shirley Williams, who owns the new Once Upon A Child. “I understand how expensive it is to raise children today and want to offer an affordable option for local families. By purchasing merchandise directly from consumers, we’re able to offer them lower prices and a great opportunity to receive cash on the spot for items they may have otherwise simply given away.”

Unlike a typical consignment store, Once Upon A Child does not require appointments and pays on the spot for items it purchases from consumers. At Once Upon A Child, families are able to buy necessities for their children at great values, and turn their gently-used items into cash.

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In addition, Once Upon A Child ensures that all products purchased and sold meet mandatory and voluntary safety standards. Staff members stay up-to-date on current recalled items, immediately pulling all recalled products from shelves and making sure all items purchased are safety-checked to meet current standards.

For questions on the buying process or store hours, the new Once Upon A Child can be reached at 810-360-0033 or by visiting the website.

About Once Upon A Child®

Once Upon A Child® leads the nation in the buying and selling of gently used kids’ merchandise. With more than 360 franchised stores in the United States and Canada, Once Upon A Child buys and sells quality, gently used children’s apparel, baby equipment, footwear, books, toys and more. Once Upon A Child is franchised by Winmark Corporation, which also franchises Play It Again Sports®, Plato’s Closet®, Style Encore® and Music Go Round®. For more information visit www.onceuponachild.com and www.winmarkfranchises.com.

About Winmark Corporation

Winmark Corporation, based in Minneapolis, creates, supports and finances business. Specializing in franchising, Winmark is the franchisor of the industry-leading resale brands Plato’s Closet®, Once Upon A Child®, Play It Again Sports®, Style Encore® and Music Go Round® that buy, sell and trade gently used products. Additionally, the company operates Winmark Franchise Partners®, Winmark Capital® and Wirth Business Credit®. As of June 30, 2018, there were 1,224 franchises in operation under the company’s retail brands, as well as an additional 62 retail franchises that have been awarded but are not yet open. For more information visit www.winmarkcorporation.com, www.winmarkfranchises.com and www.winmarkfranchisepartners.com.

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