SCOTT SHUPTRINE INTERIORS TAKES LUXURY TO A NEW LEVEL WITH THE LAUNCH OF ITS FLAGSHIP GALLERY

Industry Leader and Creative Marketing Team Announce Launch Initiatives for Luxury Furniture Gallery

Scott Shuptrine Interiors announces the unveiling of a state-of-the art 12,300-square-foot design gallery in Royal Oak (32301 Woodward Avenue, Royal Oak, MI), which will open in grand style March 7. Luxury retail veteran Nancy Jones has been named director for Scott Shuptrine Interiors and is responsible for the operation of galleries located in Royal Oak, Warren, Petoskey and Grand Rapids, MI. Jones has more than 25 years of leadership and sales experience in the high-end furniture
industry.

“We are thrilled to bring together a top industry leader and hand-picked designers to ensure Scott Shuptrine will provide a unique experience within its galleries,” says Art Van Elslander, chairman and founder of Art Van Furniture, which owns Scott Shuptrine Interiors. “Employing the creative genius of the team we have assembled will allow us to target the discerning customer while guiding guests in finding solutions that bring style and luxury
to their homes.”

Scott Shuptrine Interiors has also tapped the innovative team at JR Turnbull Communications to lead the re-launch of its brand, working in collaboration with Union AdWorks, an award-winning creative team and Ignition Media Group (IMG), a trend-setting marketing company, to create an inspiring, new look and direction for the company with a keen focus on its flagship gallery in Royal Oak. Together the team is expected to help generate more than $20 million in sales revenue for the company through a series of marketing initiatives, including the unveiling of a new website, custom designed marketing campaign, and a series of unique in-store experiential gatherings.

“I am excited to embark on the new beginning for Scott Shuptrine Interiors,” says Director Nancy Jones. “These galleries are not only fine furnishings showrooms and design studios, they are venues for community gatherings that will allow our professional interior designers to work with guests in creating a personal schematic for each client’s unique space,” she continues.

The Scott Shuptrine Interiors gallery in Royal Oak will open Thursday, March 7 with a stylish ribbon cutting at 9:00 a.m. with doors opening to the public at 11:00 a.m.

ABOUT SCOTT SHUPTRINE INTERIORS

The Scott Shuptrine name has a rich history of standing for a premium level of home furnishings and custom interior design. Scott Shuptrine Interiors makes its luxury designs accessible for today’s décor enthusiasts and prides itself on providing trend-setting themes to partner with contemporary, traditional, eclectic and transitional interiors for a modern living approach. The gallery will provide access to world-renowned designer lines and custom furnishings as well as key vendors, including Bernhardt Interiors, Elite Leather, Drexel Heritage, Huntington House, Theodore Alexander, Curate, Massoud, Natuzzi Italia and many more. Scott Shuptrine Interiors was founded in 1927 and purchased by Art Van Furniture in 1987. Learn more at www.ScottShuptrine.com.