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College Essay Writing Tips from the Admissions Office
We talk to admissions professionals at top universities across the country all the time, and we know what they are looking for.

By Kim Lifton
President, Wow Writing Workshop
A college application essay is an opportunity to share something meaningful about yourself. Just how you do that could influence admissions committees more than you might know!
At Wow Writing Workshop, we speak all the time to admissions professionals at top universities across the entire country, and we know what they are looking for. One thingβs for sure: They donβt want you to write a story about something you think they want to hear. They do want to read a story you want to share with them. Itβs your story. Your voice. Your words.
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As Michigan State University Director of Admissions Jim Cotter puts it, the essay is value added. If an adult writes it, the admissions committee can tell.
βAt a moderately selective school, it can pull a student on the cusp up,β added Cotter, a 30+ year industry veteran. βAt a highly selective school, a poor statement can make the difference between being admitted or not.β
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Here are a few additional tips direct from admissions offices to help you write an essay that says βwow!β and also improves your chances of getting noticed, and getting in:
- Keep it simple. βI think sometimes students feel that because they havenβt found the cure for cancer they have nothing to share,β said Vanderbilt University Assistant Director for Undergraduate Admissions Jan Deike. βLife is truly lived in the smaller moments and that can be a powerful essay.β
- Know your audience. βThereβs a misconception about what we do inside the admissions office. We are trying to predict future potential,β said Johns Hopkins University Senior Associate Director for Undergraduate Admissions Calvin Wise. βThe essay is a studentβs opportunity to speak directly to the admissions office. We need to dig deeper, and thatβs where the essay comes into play. Thatβs where we find out more about the student.β
- Understand the prompt. βAnswer the question,β said Shawn Felton, Cornell University Director of Undergraduate Admissions. βSince so many students donβt do that, you could actually stand out by doing that very basic thing.β
- Focus on one moment. βStudents do not need to compile an entire season into an essay,β according to Lorenzo Gamboa, Associate Director of Undergraduate Admissions at Santa Clara University. βJust give us one place, one time, one moment, and that will do it for you. The key is to show genuine passion, commitment and that they have what it takes to survive at the school.β
- Keep it positive. βWhat message are you sending to colleges if you write about how much you dislike your father? said Brent Benner, Director of Enrollment Management, University of Tampa. βIf this story demonstrates something positive about you, then use it. But be careful. Every kid has had a hardship, but life is about problem solving and conflict resolution. I want to read anything that paints a picture of moxie, drive, determination and courage; those are compelling, and tells me how someone problem-solves.β
Want help NOW with writing college application essays? Later this week, Wow Writing Workshop will launch a fabulous fall deal on our Gold access package to our online college essay program. Weβd like you to get this $49 program for FREE right now! All you have to do is sign up before October 1.
The Gold package includes:
- College Admissions Insights: Video series with guidelines for writing essays that stand out; live and recorded webinars; original articles on the college essay and other admissions-related topics.
- ACT and SAT Tips and Tools: Sample ACT and SAT prompts; tip sheets for effective practice; recorded webinars; scoring rubric.
- Scholarship Support: In-depth list of scholarships that require essays; reviews of top scholarship websites.
- Wowβs free membership: The proven 10-step Wow Method; the Write Your Way Into College eBook guide; access to webinars, videos and timely articles about the college admissions process.
You can redeem free Gold membership at WowWritingWorkshop.com and sign up for a free membership. Before downloading the Ebook, upgrade to a Gold using the code FREEGOLD at checkout; the $49 fee will be waived.