One Text, E-mail, Glance Can Change Your Life

With Samsung, Bose and Google as collaborators, AT&T is touring more than 100 cities before year-end to highlight the dangers of distracted driving, using a 3D reality experience, to reach the public.

There are two planned stops in Michigan, including a yet-to-be-determined location in southeast Michigan.

Details about the events, including video, can be found in this AT&T blog post.

The setup is delivered through Samsung Gear VR, with premium sound from Bose QuietComfort® 25 Acoustic Noise Cancelling® Headphones. We’ll be giving away 100,000 free Google Cardboard viewers at tour stops and viewing events. This will allow people to use their own smartphones to see the 3D program.

AT&T also is unveiling a new summer ad campaign with 30-second commercials that will be shown nationally and on itcanwait.com. The commercials depict a mother and child involved in a car crash, as a result of distracted driving. In one commercial, the mother is responding to an email from work; in another she is trying to get to a game on her smartphone for her child to play and another shows her having just posted a picture of her cute kid on social media.

“This simulation and ad campaign are the latest tools helping us drive awareness, change behaviors and ultimately save lives when it comes to smartphone use behind the wheel,” AT&T’s Michelle Kuckelman said Friday.