DETROIT — The Professional Women's Hockey League (PWHL) announced Tuesday the nickname and logo for its Detroit franchise.
The motor city team will be known as the Detroit Clutch.
League officials said the team name brings together Detroit's rich legacy of automotive innovation and the defining moments in sports when teams deliver under pressure.
The circular logo references a wheel and automotive clutch, with the wordmark in chrome, art deco-inspired typography.
The logo also features its primary colors of "motor black," "clutch chrome," "hot white" and "racing red" to "reflect the performance precision and resilient grit of Detroit."
PWHL
The circular logo references a wheel and automotive clutch, with the wordmark in chrome, art deco-inspired typography.
"We were inspired to create an identity that naturally represented both Detroit's deep-rooted automotive legacy and hockey culture together, and that spoke to the strength, grit, and maker mentality of Detroit as a city and community," PWHL Executive Vice President of Business Operations Amy Scheer said. "It was fan determination that brought a PWHL team to Detroit, showing up season after season for women's pro hockey, and we worked to capture that spirit with the Detroit Clutch, an identity that has been a long time coming for Hockeytown."
The team's first game will be against the New York Sirens at the Little Caesar's Arena on Dec. 12.
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