Rock And Roll Hall Of Famer Brews New Beer In Detroit

DETROIT — A Rock and Roll Hall of Famer is celebrating a new craft beer brewed right here in Detroit.

Singer Sammy Hagar's new Red Rocker Brewing Co., based in Detroit, is working with Corktown’s Brew Detroit to produce the Mexican-style beer Red Rocker Lager.

The new beer will debut at Fillmore Detroit on Monday, Oct. 23 during a live concert featuring Sammy Hagar and The Circle. Presale tickets for the concert went on sale on Tuesday and general on-sale tickets will be available on Friday.

The 4.3 ABV beer will be the first beer released from Hagar's company. It will be sold throughout Michigan in four-packs of 16-ounce cans, and will eventually be available for shipping to select states.

"Rock ‘n’ roll is at the heart of Red Rocker Brewing Co. and there’s no better place to brew our beer than in Detroit Rock City," Hagar said. "We created Red Rocker Lager to not only honor the fans, but to also pay tribute to the soul of Detroit rock ‘n’ roll. "

The Red Rocker Brewing Co. was founded by Michigan native Cameron Schubert, who has 13 years of brewing expertise, and his father Eric Schubert.

"Our head brewer Cameron Schubert and I worked together for months tasting, tweaking and reformulating our beer until we got it to be exactly what we’d envisioned," Hagar said. "I can’t wait for beer lovers in Michigan and all around the world to try it."

Hagar, 75, is best known for fronting bands Montrose and Van Halen as well as a solo career. He’s also involved with Sammy’s Beach Bar Rum with Rick Springfield, Santo Spirits with Guy Fieri and Sammy’s Beach Bar Cocktail Co.