Local children invited to join Creative Crew at LEGOLAND Discovery Center

LEGOLAND® Discovery Center Michigan is seeking young LEGO fans to apply to join the Creative Crew, a group of 12 children aged 6-12 who will participate in fun and exciting activities, special events and assist the attraction’s Master Model Builder, once the role is filled in January 2016.

The Creative Crew contest will run from Thursday, Nov. 12, through Monday, Dec. 7, on LEGOLAND Discovery Center Michigan’s Facebook page. Interested children must construct an original LEGO model and submit a video, or photo and written answer, to the question, “How does LEGO inspire you?” Submissions will be evaluated based on the creativity and enthusiasm in the child’s response, along with the imagination conveyed in the child’s LEGO model.

Those selected will serve as special ambassadors leading up to the attraction’s grand opening and beyond, building and testing new models for events, reporting on what’s new and sharing top tips on everything LEGO—from the best seat in the 4D cinema to how to get the highest score on the rides.

“Everything we do at LEGOLAND Discovery Center is designed to bring joy to families and encourage creativity and imagination for children,” said Hayley Anderson, general manager for LEGOLAND Discovery Center Michigan. “We are so excited to build a special team of LEGO fans from the community and to see what inventive and colorful ideas our Creative Crew will bring to the attraction.”

The 12 members of the Creative Crew will be announced on Thursday, Dec. 10. The Creative Crew’s first event will be to assist in the selection of LEGOLAND Discovery Center Michigan’s Master Model Builder through the two-day Brick Factor event at Great Lakes Crossing outlets Saturday and Sunday, Jan. 9-10, 2016.

LEGOLAND Discovery Center Michigan will be a 32,000-square-foot indoor attraction featuring millions of LEGO bricks and themed exhibits including a 4D cinema, two interactive rides, large soft play areas and much more. To keep up with pre-opening events and activities, or for more information, please visit www.legolanddiscoverycenter.com/michigan/ or on Facebook at www.facebook.com/legolanddiscoverycentermichigan.

About LEGOLAND® Discovery Center Michigan

LEGOLAND® Discovery Center Michigan is a 32,000-square-foot indoor attraction slated to open in Auburn Hills, Mich.-based Great Lakes Crossing Outlets in Spring 2016. Families with young children can enjoy a world of creativity, color and building fun in the ultimate indoor LEGO playground. With features including global and local landmarks made from over 1 million LEGO bricks in the MINILAND attraction to fun and exciting LEGO themed rides including Kingdom Quest, and Merlin’s Apprentice. LEGOLAND Discovery Center Michigan will bring favorite LEGO characters to life in the 4D Cinema and themed build and play areas where kids can let their imaginations run wild by creating endless possibilities with thousands of LEGO bricks.

About Merlin Entertainments

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 105 attractions, 11 hotels/3 holiday villages in 22 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 25,000 + employees.

Merlin has twenty three attractions and one hotel in North America - including two stunning LEGOLAND Resorts – LEGOLAND Florida with its theme park, water park, and LEGOLAND California theme park with water park, SEA LIFE aquarium and themed hotel; Madame Tussauds celebrity wax attractions in New York, Washington DC, Las Vegas; Hollywood; and San Francisco LEGOLAND Discovery Centers in Chicago; Dallas/Fort Worth; Kansas City Missouri; Atlanta, Georgia; Boston; Westchester, New York; Toronto, Canada; a Dungeon in San Francisco; and SEA LIFE aquariums in Phoenix, Arizona; Kansas City, Missouri; Dallas/Fort Worth; the Mall of America in Minneapolis; Charlotte – Concord and Orlando, Florida - underlining the company’s position as the world’s biggest global aquarium operator. Visit www.merlinentertainments.biz for more information.